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Why Shipping Is So Important in Your Business

Why Shipping Is So Important in Your Business

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It is important that a business doesn’t overlook shipping as it is now considered an extension of a company’s brand. Offering a variety of postage options, tracking and a receipt to your customers can make a big difference to how they view your company. This article will take a closer look at why shipping is so important and how it can improve your business.

Consumer Trends

According to a survey by Deloitte in 2015, shoppers prioritise free shipping over fast shipping, however they still expect it to be fast regardless of whether its free or not. This is an important factor when making their purchases.

With an increase in online spending and digitally connected consumers all over the world purchasing your items, you should consider your company’s shipping policy carefully. Making your offer competitive will prevent consumers from heading elsewhere to purchase their goods.

How to Stay Ahead of the Competition

With the growing demand for good value and fast shipping, companies must adapt to changing consumer expectations to stay competitive. If you can’t afford to take the hit and offer free postage on all of your items, there are a few ways that you can be creative and make the customer feel like they’re getting a good bargain.

Try offering free postage to any customer that spends over a certain amount on your online store. You could also introduce promotions during peak shopping times, such as over the Christmas period when people are heading online to buy their Christmas gifts.

Use an Online Calculator

It’s important to set reasonable postage costs and an easy way to do this is by using an online calculator, such as TNT’s Quick Quote. By entering the address and the size and weight of the item, it will tell you how much you’ll be charged to ship an item with a variety of options for delivery services and you can even pay online.

Using an online calculator is especially useful for any items you’re sending abroad. Prices are higher and lead times are longer so an online calculator will allow you to track how long the parcel will take. This will allow you to be completely transparent with your international customers about the cost of shipping and how long it will take for them to receive it.

Don’t consider shipping as an after-thought – it is a key part of your business offer and a deciding factor for consumers when they are deciding whether to purchase items from you. Make sure you offer competitive and reasonable shipping options for your customers – then they’ll be more likely to recommend you to others and return for repeat purchases.

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Catherine
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Catherine

Blogger & Mother at Career Zine
Avid blogger and career path expert who loves to help people fulfil their dreams.Currently raising my family and walking my dog when i'm not on this site.
Catherine
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